
So, a few days ago, I spoke with a potential bride on the phone. According to her, every vendor she met with recommended my DJ services for her Athens, GA wedding. (Photographer, Venue, Caterer, Florist, yes…even another DJ). To me, this is a great sign, because other vendors recognize the quality & value we offer over other companies in our market. Theses vendors are industry professionals who are knee-deep in brides, weddings, and I-do’s at least once-a-week. Plainly, they KNOW weddings.
What’s the problem, then? Well, one question she asked me was, “how many years experience do you have?” This is a completely common question, and I have a pretty respectable answer. I have been in “business” for 7 years, but have been DJing weddings for 10+ years, have been a professional musician for 15+ and an entertainer since I was born. I also KNOW weddings and have worked with couples at every end of the spectrum.
Her response befuddled me just a little….”well, I spoke with another company, and they have their DJ’s categorized into years of experience (10, 15, 20+, etc.) and pricing is reflective of those numbers. Since you are around the 10 year mark, shouldn’t your prices be the same as their lesser experienced DJ’s?”……….I certainly see the logic involved, but it is flawed to the max.
Think of it this way: If you go to a 5-star restaurant, do you prefer the chef with the most experience, or the best quality food? Do you really care how long a painter has been painting, or do you just care how “good” the art is? Mozart was composing at age 5…should we tell him that composers with 30 years experience are better? In a service industry, like event entertainment, I believe the concern (particularly for weddings, which are a once-in-a-lifetime experience) should be on QUALITY and VALUE, not the number of years of experience. Of course, the vendor should have SOME experience, which I believe any quality DJ or entertainer should have from other types of events before ever making themselves available for weddings.
I’m sure for some folks, the only way to find this out for themselves is to “experience” the result at their event. As for me and Sound Insight Productions, we’ll continue to offer fabulous, one-of-a-kind, creative, and FUN entertainment experiences for couples and clients in Athens and Atlanta!
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